UI design vs. UX design - what's the difference?

UI design (User Interface Design) and UX design (User Experience Design) are two closely related aspects in the design of products and services.

User Interface Design

UI design refers to the design of the visual and interactive elements of a product or service. A good UI design takes into account aspects such as aesthetics, consistency, usability and accessibility. It is about enabling the easiest possible interaction with a user interface, by means of buttons, menus, forms, color schemes, fonts and so on. 

User Experience Design

UX design, on the other hand, refers to the entire experience a user has with a product or service. UX design considers all aspects that can influence interaction, such as layout, navigation, functionality, information architecture, feedback, accessibility, and usability.

UI design, then, focuses on the "how," that is, how a product or service looks and feels, while UX design focuses on the "why," that is, why a product or service is designed the way it is and how it can help users achieve their needs and goals. Both aspects are important for designing successful products and services.


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